Jerusalem Post
ByRONIT MATHIAS
Not for men only, heritage as inspiration, blue-and-white wines, hot eye shadows, fragrant beads, for men only, the texture that matters, glow in a box, and a small gift with great meaning.
Larger Than Life
Fashion brand H&M and Mexican designer Lorena Saravia launch a collection inspired by Saravia’s unique spirit and connection to her roots. Since founding her namesake brand, she has created, through collaborations with local artists, a unique vision for Mexican fashion that respects culture while building a modern, bold women’s wardrobe.Inspired by her heritage, family, and the strong matriarchal line that guides her, Saravia created a modern collection that invites women to express their individuality, inspired by the legacy of strong, creative, independent, and present Mexican women who have left their mark on culture, style, and society.
Saravia: “I come from a large family where women are the majority, and each generation strives to empower the next. I see women as multi-dimensional—career-driven, strong, and full of charm and power. I hope every woman who wears my designs feels inspired and empowered.”
Halloween presents My World, a fragrance born from the connection between nature and city, strength and sensitivity, reflecting the dynamic personality of the contemporary man—one who changes his world without losing himself.
It contains 90% naturally derived ingredients including cardamom, bergamot, ginger oil and Pulpanat®, juniper, orange blossom, sage, black pepper, cashmere, vetiver, and praline.
H&M (credit: PR abroad)
Real Man
Although these perfumes are intended for men, be warned—women love to use men’s fragrances, and not because they ran out of their own.
The new flagship scent in the Montblanc Explorer line powerfully captures the thrilling sense of discovering new horizons. Each fragrance tells a different story of exploration, journey, and breathtaking landscapes. The new version embarks on a transcontinental adventure into the unknown—extreme nature in arid regions like the Saudi desert, sandstone canyons, and endless dunes. The powerful perfume contains notes of bergamot, sage, patchouli, amber, leather, and vetiver.
Italian luxury brand Versace launches Versace Eau Fraîche Extrême for the confident man who appreciates luxury, lives without limits, and knows exactly who he is. It offers a renewed interpretation of classic men’s fragrance components, combining fresh aromatics, spicy accents, and sensual depth with fresh lemon, Bourbon geranium, orange blossom, lavender, Provençal sage, pink pepper from Madagascar, Virginia cedarwood, and musk. The bottle design, in crocodile leather pattern, is inspired by Versace’s accessories collections.
YSL Beauty unveils Myslf L’absolu—a powerful, radiant, and free version of the iconic fragrance, all about freshness, sensuality, and bold style.
Perfumers Daniela Andrier, Christophe Raynaud, and Antoine Maisondieu chose a blend of refreshing ginger, green cardamom, bergamot, and orange blossom from an exclusive essence crafted from YSL’s Ourika Gardens in Morocco, along with sensual patchouli and woods.
The bottle contains recycled glass, and the packaging is made from FSC-certified cardboard—as part of the brand’s sustainability program.
Over 30 years ago, Issey Miyake, inspired by nature, created the iconic L’eau D’issey. Now, a new chapter opens, capturing the vitality of nature’s elements in dialogue between sea and land. Le Sel D’issey E.D.P breathes new life into the man who wears it.
The vegan fragrance contains 94% natural ingredients including algae, oakmoss, incense, amber, and recycled cedar extract. The alcohol is 100% natural and produced in France. The bottle is made of 20% recycled glass, and the carton packaging contains 10% naturally sourced recycled algae.
Ferragamo launches Sublime Leather for the man who lives with power and confidence, combining timeless elegance with sharp, modern presence. Determined, curious, and bold, driven by dreams and ambitions, a mysterious aura surrounds his natural charisma and charm. He is focused, self-assured, and breaks boundaries on his path to self-fulfillment.
The fragrance, created in collaboration with Clément Gavarry, principal perfumer at dsm-firmenich, contains amber, leather, sensual spices, fresh greens, and woods. The glass bottle is decorated with the fashion house’s iconic elements.
Perfumes for men (credit: PR abroad)
Crème de la Crème
If you love airy-textured creams, discover the Crème Fraîche line from Nuxe, with products faithful to the brand’s principles:
Nature: Formulas with 96% naturally derived ingredients
Efficacy: Maintaining the skin’s natural moisture
Sensory experience: Pleasant textures
The line includes 3 products in one tube for boosting skin hydration for 48 hours, leaving skin fresh, radiant, and glowing, thanks to active ingredients like botanical oils, sweet almond milk, and red algae extract.
The products:
CRÈME FRAÎCHE DE BEAUTÉ® 3-IN-1—a multi-purpose product for face and eyes, serving as face milk, moisturizing cream, and express hydrating mask with orange blossom and cedar scent
48HR Moisture Mattifying Fluid—a moisturizing fluid for combination skin rich in hydrating ingredients
MOISTURISING 48HR PLUMPING CREAM and 48HR Moisturising Rich Cream—a rich moisturizing cream for dry skin
The products come without cartons, for environmentally responsible consumption.
Nuxe (credit: PR)
Glow in a Box
Dermocosmetic brand SeboCalm launches the Glow Box set, containing 9 skincare products for even, radiant, and healthy skin while maintaining its natural calm and balance, along with two high-quality perfumes, for a beauty routine combining balance, calm, glow, and fragrance.
The set, sold in an exclusive edition on the brand’s website, contains: Micellar water 180 ml; eye cream 15 ml; phyto serum 10 ml; Triple Demi Make-up SPF30 10 ml; moisturizing cream SPF30 10 ml—all from the Daily Routine line; Guess perfume 15 ml; Marc Jacobs Daisy Wild perfume 15 ml; and a cosmetic pouch.
SeboCalm (credit: PR)
Double Launch
Il Makiage launches Power Camo—a green treatment primer for all skin tones, neutralizing redness, smoothing skin texture, and improving the look of imperfections in a vegan formula combining: Azelaic acid, centella plant, and bakuchiol—the natural alternative to retinol. This powerful trio provides anti-inflammatory treatment, active antioxidants, immediate soothing, and matte finish. Free from parabens, phthalates, talc, PEG, SLS, and not tested on animals.
Also from the brand, Shade Addict—a new eyeshadow palette with 8 nude shades, 6 matte and 2 shimmer in champagne tones, with intense, long-lasting pigment in an advanced formula that gives the shadows a uniform, creamy texture that sets like liquid, creating a powdery matte finish. Can be applied with a dry or wet brush.
Il Makiage (credit: PR)
Spread and Protected
Nivea Sun Ultra Light Daily Fluid SPF 50 is a daily facial lotion from Nivea’s sun care line, with protection against UVA/UVB rays and high-energy visible light, which may cause premature skin aging. The lotion has a light, non-greasy texture, enriched with hyaluronic acid and Licochalcone A—a powerful antioxidant that supports the skin’s natural defense mechanisms. It comes in medium or light tint, providing long-lasting coverage, suitable for all skin types, and is dermatologically approved.
Nivea Sun Ultra Light Daily Fluid Spf 50 (credit: PR)
Small Moments
Ahead of the Tishrei holidays, the Super-Pharm chain joins for the 20th year in support of survivors of sexual assault, launching “A Collection of Small Moments”—a series of decorative tin boxes inspired by Israeli plants: Almond, pomegranate, orange, and cherry, with greeting cards from Yooletta—a boutique stationery and paper goods chain.
Each box contains 5 greeting cards, and one card with the contact details of the assistance centers, available for purchase at Super-Pharm branches and online at a price of NIS 10. All proceeds are donated to the association and the nine assistance centers across the country.
The initiative emphasizes a message of solidarity, hope, listening, and commitment toward those who were harmed, reminding everyone that no one should have to face this alone.
Yooletta (credit: Yooletta)
The Fragrant Beads
There’s nothing like laundry that spreads a pleasant scent. The brand Arm & Hammer launches Odor Blasters—a line of powerful fragrance beads that give clothing a strong, fresh scent that lasts.
The beads were developed with unique technology to neutralize unpleasant odors, including sweat, body, and mustiness. Suitable for use in all types of washing machines and most fabrics.
Available in two nature-inspired scents: Fresh—a refreshing, botanical natural fragrance; Botanica Fresh Burst—explosive and invigorating freshness.
rm & Hammer (credit: PR)
Creative Bags
Canadian bag brand Herschel launches a back-to-school collection in collaboration with Lego. The collection includes bags for kindergarten, school, travel, food, youth bags, and pencil cases—each with 4 unique and creative prints designed to instill creativity, growth, and exploration for Lego enthusiasts and the next generation of young creators, in the brand’s iconic core colors.
Herschel (credit: PR abroad)
All in the Family
Looking for an affordable family meal? The Burgeranch chain launches, with an investment of about NIS 4 million, a campaign centered on the brand’s iconic bull logo, now brought to life as a humorous human character who steps out of the logo and enters the branches under the slogan “100% Taste. 0% Pretense.” The goal is to position Burgeranch as an authentic, Israeli, straightforward brand that speaks directly to the broad public, especially families.
Moshe Ephraim, Burgeranch’s VP of Marketing: “The new campaign expresses the brand’s spirit—Israeli, straightforward, with no gimmicks. The human character who put on the bull represents the Israeli character we want to address: Family-oriented, fun-loving, not taking itself too seriously, but taking taste very seriously.”
The campaign features the central value offer—“The Family Combo,” a meal including 2 main courses for adults, 2 kids’ meals, a mix of sides, 4 drinks, and 2 toys for NIS 149.
Burgeranch (credit: NIMROD SAUNDERS)
Drinking Blue and White
Carmel Wineries launches new vintage wines: Cabernet Sauvignon, Private Collection series, vintage 2024—a dry red wine made from Cabernet Sauvignon grapes grown in selected vineyards across the country, with a deep crimson color and aromas of currants, plums, and oak. In the Private Collection series, wines receive much acclaim for their high quality and value, continuing the legacy of Baron Edmond de Rothschild. The label bears his portrait.
Also launched is Cabernet Sauvignon-Shiraz, Regional Series, vintage 2023—a dry red wine from the Upper Galilee, with a deep crimson color and aromas of black raspberry, spices, and dark chocolate. The Regional Series represents the best growing areas in Israel, made from classic varieties harvested in outstanding vineyards and crafted with expertise to create an accurate expression of both terroir and varietal character. The series features a new elegant design, with labels depicting local animals typical of Israel and the vineyard regions.
Carmel Wineries (credit: EYAL KEREN)
Big in Bat Yam
BIG Shopping Centers and Ashtrom Properties have completed an extensive renovation of the Bat Yam Mall, at a scope of about NIS 100 million, redesigning and rebranding the entire mall under the BIG Fashion brand.
The mall offers a shopping experience combining stylish spaces, stores of leading chains, and a variety of leisure and entertainment options. At the core of the renovation is the understanding that shopping has long become a social and cultural event, offering a connection between fashion, leisure, entertainment, and culinary experiences.
Next to the mall, residential and office buildings are currently being built as part of the complex, expected to be completed during 2027.
