Turkmenistan’s leading website “ashgabattimes.com” has published an article featuring Azerbaijan’s tourism potential, key travel routes, rich historical and cultural heritage, and its modern tourism infrastructure.

The article headlined “Azerbaijan: Where Shared Traditions Meet New Experience” and published in Turkmen, English, and Russian, reads: “Framed by the Caspian Sea on one side and the snow-dusted Caucasus peaks on the other, Azerbaijan has long been celebrated as a cultural bridge between East and West – and today, this dynamic crossroads offers travellers from Turkmenistan something both novel and familiar: a shared warmth and hospitality, halal-friendly dining, easy e-visas, paired with a deep cultural heritage and landscapes that feel worlds away.

In recent years, Azerbaijan has positioned itself as an attractive year-round destination, appealing especially to food enthusiasts, wellness travellers, and families seeking both relaxation and adventure. Here are some of the highlights worth exploring. Together, these elements create a well-rounded travel experience that seamlessly blends culture, nature, and comfort. Here are some of the highlights worth exploring.

Explore Baku: a city of contrasts

Most journeys begin in Baku, the country’s capital, where old and new exist side by side. The historic Icherisheher (Old City), a UNESCO World Heritage Site, invites visitors into a labyrinth of narrow streets lined with ancient mosques, caravanserais that once served Silk Road merchants, and the mysterious Maiden Tower, whose origins remain uncertain.

In stark contrast, the modern skyline is defined by the Flame Towers – three striking glass structures that illuminate the city at night. Along the Caspian shoreline, Baku Boulevard stretches for 16.7 kilometres and leads to landmarks such as the Heydar Aliyev Center, a futuristic architectural masterpiece designed by Zaha Hadid. Its flowing design houses cultural exhibitions, rotating art displays, and museums showcasing Azerbaijani heritage.

This interplay between history and modernity offers visitors a compelling first impression of the country, naturally leading into another defining aspect of Azerbaijan’s appeal – its long-standing wellness traditions.

Experience traditional wellness

Azerbaijan also has a long-standing tradition of wellness and therapeutic treatments. One of the most notable destinations is Naftalan, famous for its distinctive medicinal oil, traditionally used for its soothing effects on skin, joint, and circulatory conditions. The resort operates year-round, offering medical and wellness treatments in a specialised environment.

Family-friendly adventures year-round

Thanks to its compact geography and diverse terrain, Azerbaijan is well suited for family travel. In winter, Shahdag Mountain Resort becomes a hub for skiing, snow tubing, and children’s winter activities. In the warmer months, it transforms into an outdoor playground offering hiking, cycling, and ziplining across scenic mountain valleys.

For those interested in history, Gobustan National Park offers a remarkable glimpse into the past, featuring more than 6,000 ancient rock carvings that depict early human life, rituals, and hunting scenes dating back up to 20,000 years. The area is also known for having one of the world’s largest concentrations of mud volcanoes, which create surreal, bubbling landscapes that fascinate visitors of all ages.

Meanwhile, along the Caspian coast, beach resorts provide opportunities for swimming and water sports. From water sports to romantic afternoons and lively evening parties, the sandy Caspian beaches around Baku are great places to escape the hustle and bustle of the city.

Altogether, these diverse experiences highlight Azerbaijan as a destination that caters to different interests and seasons, offering travellers a journey that is both enriching and memorable.”