On February 24, a practical intensive seminar on the topic "How to Increase the Effectiveness of Participation in Exhibitions" will be held in Baku for exhibition participants and stand builders. The seminar will be organized by the Azerbaijan Exhibition Organisers Association at the Radisson Hotel Baku. The training will provide participants with insights into how to achieve maximum results at exhibitions.

This will be the 6th edition of the seminar, and its aim is to systematize the exhibition experience, offering participants the opportunity to "look at themselves from the outside" and to overcome the most common mistakes and stereotypes encountered when preparing for exhibitions. The seminar will focus solely on practical content, with discussions based on specific exhibition examples.

The practical intensive seminar will be led by Nikolay Karasev, Director of “ExpoEffect” Exhibition Consulting Agency, which has 25 years of experience and has conducted over 1,000 practical training sessions for exhibition participants in more than 10 countries. The experienced expert will demonstrate ways to increase effectiveness at exhibitions using real-life cases and examples. Since 2006, the seminar has visited over 25,000 participants and is highly recommended due to its NPS (loyalty and willingness to recommend index), which encourages participants to return for future sessions.

The training on the topic "How to Increase the Effectiveness of Participation in Exhibitions" will cover the following topics: in the first part, the seminar will discuss the characteristics of exhibition events, typical mistakes and stereotypes among participants, ways to lay the foundation for success at exhibitions, proper stand organization, and effective product and service presentation. The second part will focus on team roles, appearance and behaviour guidelines, tactics and techniques for working with visitors, the correct methods of product presentation, relationship building, and evaluating participation in the post-exhibition period.

A separate seminar will be held for stand builders, titled “How to Create and Sell Exhibition Stands” where information will be provided on modern exhibition stand requirements, the organization of functional zones, and optimizing product presentation. Practical information will be presented on the communicative functions of a stand, attracting visitors’ attention, and exhibition design trends.

This seminar is recommended for managers of companies that participate in or plan to participate in exhibitions, as well as for those involved in stand design and construction, including designers, project managers, directors, and sales managers.

Those interested in participating may contact the organizers for further details.

For more information, participants can contact the relevant person at +994 77 277 71 51.