Bakcell unveiled its innovative store on Fountain Square following the launch of its new brand identity. Bakcell's artificial intelligence-powered humanoid robot Ardi took part in the opening of the store on May 3.

The renovated store is a “high-tech” area that exhibits a modern approach to customers and at the same time serves as an exceptional customer service center. In addition to quality services, the store also offers customers a VR zone for gamers, new generation Apple Vision Pro technology and digitized monitors.

Customers will be able to preview the new products that Bakcell will introduce in the coming weeks and purchase them directly in the store. The updated store, located at Haji Zeynalabdin Tagiyev Street 19 (Fountain Square), is open nonstop from 9:00 to 20:00 on weekdays and from 10:00 to 18:00 on weekends.

It should be mentioned that the recently introduced Bakcell brand strategy aims to provide innovative services throughout Azerbaijan.