The Azerbaijan Tourism Board (ATB), together with China Travel Group (CTG), organized a series of workshops in the cities of Jinan, Shijiazhuang and Taiyuan, People's Republic of China.
The event brought together more than 300 delegates representing China's tourism industry.
Presentations were made within the events aimed at enhancing tourism cooperation between China and Azerbaijan. The participants were informed about Azerbaijan's tourism products for the Chinese market, the country's cultural and historical heritage, as well as the main travel routes.
Chinese arrivals to Azerbaijan reached 60,636 by November 2025, marking a remarkable 43.1% surge compared to the same period last year.
