All Women’s Sports Network (AWSN) will launch a dedicated women’s sports channel in Saudi Arabia on Friday in partnership with the country’s football federation and national broadcaster Saudi Sports Company, according to AlArabia.

Co-founded by Oscar-winning actor and comedian Whoopi Goldberg, AWSN was launched late last year as the first global media channel dedicated exclusively to showcasing women’s sports.

The 24-hour “SSC AWSN” channel will be available in the Kingdom via the MBC Shahid streaming platform from Friday, an AWSN spokesperson told Reuters on Thursday.

The Kingdom has seen growing participation in women’s sports since introducing reforms under Vision 2030 across the board, including football and tennis.

In fact, the launch coincides with the start of the Saudi Women’s Premier League season, which will be broadcast domestically and worldwide for the first time.

“Since the launch of the Women’s Premier League in 2022, I have been immensely proud of the progress it has made,” Princess Reema Bandar al-Saud, Saudi Arabia’s ambassador to the United States said, adding that last season featured players from more than 20 nationalities.

“With this partnership, their fans abroad will be able to watch them live.”