Mongolia organizes several events to promote winter tourism and attract foreign tourists with Mongolian brands, according to Montsame.

One such event is the “Ten Thousand Camel" Festival held in Umnugobi aimag. Organized since 1997, the Festival will take place for the 26th year in Dalanzadgad soum, Umnugobi aimag, on February 1-3, 2025. The Festival will feature camel-centric games and competitions such as camel races for castrated camels, three-to-five-year-old male camels, and two-year-old camels, and selection of the best male camel and the best female camel, and also nominate the "Most Beautiful Couple on Camels" from the visitors.

The “Ten Thousand Camel" Festival aims at raising two-humped camels, passing on herding techniques, rituals, and traditions, and developing camel culture and sports. The event has been steadily developing, organizing camel races since 2016, and setting a new Guinness World Record with 1,108 camels crossing the finish line.

Notably, the 2023 “Ten Thousand Camel" Festival was attended by about 9,000 foreign and domestic tourists.